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Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands
MSRP: $24.95
Your Price: $16.47
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Manufacturer: Peachpit Press
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Zag: The Number One Strategy of High-Performance Brands Features

ISBN13: 9780321426772
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

Accessories for your Zag: The Number One Strategy of High-Performance Brands

The Open Brand: When Push Comes to Pull in a Web-Made World
Presentation Zen: Simple Ideas on Presentation Design and Delivery
The Brand Gap: Expanded Edition
Marty Neumeier's INNOVATION TOOLKIT
Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
 

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Additional Zag: The Number One Strategy of High-Performance Brands Information

When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy.

ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer a winning strategy.

Today you have to out-position, out-maneuver, and out-design the competition.

In his first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.

In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to succeed at all three stages of the competition is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Today you have to out-position, out-maneuver, and out-design the competition.

"When everybody zigs, zag," The new rule?

Today you have to out-position, out-maneuver, and out-design the competition. The new rule?

When everybody zigs, zag.

 

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